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For riders who live and breathe bikes, it's easy to get lost in the specs and performance parts of bike reviews. However, there's one area that should also catch the eye of the reader looking to invest in a quality bike—customer service.
Knowing that a company will stand behind their equipment and treat you right if something should go wrong is important. Reviews written by riders are often insightful. Companies like Banshee and Intense bikes always cite those companies' devotion to the customer and boast high reviews (Banshee backs their products up with a 10 year warranty).