Held every July, the Tour de France has long been thought of as the toughest of races. Just to compete in it is a triumph in and above itself. For the winner though, the purse of 2 million French francs is quite a reward. In American money, it equals about $600,000. This purse is shared by all team members and personnel. But the winner will also inevitably earn millions in product sponsorships and other related commercial endeavors.