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Don't be skimpy with your rims. Choosing a pair of rims should entail considering several important performance attributes such as:
• Aerodynamics- Aerodynamics are important if you race
• Weight- Less weight is always better (especially if you're climbing a lot)
• Strength- Strength is important if you're riding under rough conditions
• Ride quality- For the best riding quality, get vertically compliant rims instead of rigid ones