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For the novice rider, a custom bike isn't necessarily worth the investment (mostly because they are not yet to a point where they know exactly what they want and need). For the experienced cyclist, however, there's nothing cooler than a custom bike, made to fit one rider (and built to certain aesthetics as well).
*Before you invest in one of these bikes know that they tend to be both pricey and timely—don't be surprised if your bike takes a few months to build.